¹ú²úÊÓƵ launches Rewriting the Code campaign to bring equal opportunities to girls
Why don¹ú²úÊÓƵ™t girls around the world have equal access to education? Why don¹ú²úÊÓƵ™t women have equal pay and equal opportunity in the workplace?
Ahead of International Women¹ú²úÊÓƵ™s Day, ¹ú²úÊÓƵ is launching #RewritingTheCode ¹ú²úÊÓƵ“ a campaign to change the embedded values that keep 63 million girls around the world out of school.
Embedded values start before a girl is even born and shape the world around her. Too often people are okay with saying: That¹ú²úÊÓƵ™s not for girls. Girls aren¹ú²úÊÓƵ™t good at that. Girls belong at home. Girls can wait. This code was written before our time, but imagine a world where we change those embedded values and girls around the world have the opportunity to become all that they can be. Girls are powerful and ready to lead if given the opportunity. Let¹ú²úÊÓƵ™s break down those barriers.
https://youtu.be/UG1NHDqh0RI
Will you take a stand this International Women¹ú²úÊÓƵ™s Day and call on the world to start getting serious about #RewritingTheCode? We can help rewrite the future for a generation of women by making this the moment we help change embedded values. We want a future where no girl is left out of the classroom, the boardroom, or the conversation ¹ú²úÊÓƵ“ we want girls to become future leaders.
What can you do?
Today you can join celebrities, business leaders, influencers, campaigners and youth from all over the world supporting the #RewritingTheCode campaign with one simple social action.
1. Post a photo
Share a photo of yourself holding up a sign with whatÌýembedded code you would like to change and use theÌý#RewritingTheCode.ÌýNeed some inspiration for what embedded value are youÌýrewriting?
Here are some options to copy and paste. WeÌýare using the angled brackets as
Use the hashtag #RewritingTheCode and the suggested messages below ¹ú²úÊÓƵ“ or write your own ¹ú²úÊÓƵ“ when you post your photo.
I¹ú²úÊÓƵ™m #RewritingTheCode on #IWD2016 because I want to change the embedded values that hold girlsÌýback!
On #IWD2016 I¹ú²úÊÓƵ™m joining @theirworld in #RewritingTheCode. How? By trying to change embeddedÌývalues that keep 63 million girls around the world out of school. I want to see a world where everyÌýgirl has equal opportunity to learn and a future where every woman has equal opportunity to lead.ÌýJoin me?
This #IWD2016, I¹ú²úÊÓƵ™m #RewritingTheCode with @theirworldorg. How? By fighting embedded values that keep girls out of school and prevents them from realising their potential. We can change the world if we change the code for girls! Join me?
2. No time for a photo?
No problem! Just use the suggested messages below on social media and encourage people to get serious about gender equalityÌýnow.
I¹ú²úÊÓƵ™m #RewritingTheCode on #IWD2016 because I want to see a future where girls are notÌýdiscriminated against because of their gender.
I¹ú²úÊÓƵ™m #RewritingTheCode with @theirworld on #IWD2016 because I want a world where every girl canÌýgo to school without fear or discrimination!
Girls are powerful. It¹ú²úÊÓƵ™s time to change the embedded values that hold them back! That¹ú²úÊÓƵ™s why I¹ú²úÊÓƵ™mÌý#RewritingTheCode this #IWD2016.Ìý
Join the #RewritingTheCode movement and share how you want to change the world for girls!Ìýaworldatschool.org #IWD2016
3. Spread the word
Promote #RewritingTheCode #IWD2016 activity on social media and join the movement.
Share the work of fellow code breakers. Ask your friends to share the what theyÌýare doing to change the world for girls.
Just make sure to use #RewritingTheCode so it is all part ofÌýthe global conversation.
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#RewritingTheCode and ¹ú²úÊÓƵ¹ú²úÊÓƵ™s work across Africa is supported by the players of the People¹ú²úÊÓƵ™s Postcode Lottery.